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🌱 1. Supply recovery & large harvests
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https://t.co/DbZ3zAsItISpain ramped up production, and North African imports declined, flooding global markets with more juice supply .
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Weather conditions stabilized in key regions like Florida and Brazil—after hurricanes and droughts earlier, sunshine and rain improved, aiding crop yield .
📉 2. Poor fruit quality
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Oranges have been bitter due to low sugar-to-acid ratios and excess limonin, resulting in off‑tasting juice, especially in US and UK markets. This reduced export volumes .
👥 3. Weakened demand
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High prices have suppressed consumer interest. People are drinking less juice—per‑capita consumption has dropped dramatically since the mid-2000s .
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As a result, futures saw steep declines—on the ICE exchange, orange-juice prices dropped around 20–45% year‑to‑date .
🌐 4. Trade tensions & tariffs
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Tariffs imposed by the US on key buyers like Canada and Mexico—and retaliatory tariffs on US juice—introduced uncertainty and hurt US export demand .
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Futures plunged over 36% in February due to this trade-driven volatility .
🔍 What it all adds up to:
Factor | Effect |
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Higher global supply | Lower price pressure |
Bitter/off‑flavor juice | Reduced demand from buyers |
Ongoing weak consumption | Pulls prices down |
Trade/tariff uncertainty | Accelerates downward movement |
🔭 Looking ahead:
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Many experts view this as a natural market correction after orange‑juice prices spiked nearly 300% from late 2022 through 2024 .
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Futures still remain bullish long-term, as Florida and Brazil continue to battle citrus greening disease and extreme weather, keeping pressure on supply .
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Analysts predict prices may rebound above the current low once quality recovers and demand stabilizes .
In short: orange-juice prices have dropped because supply is back, fruit quality is weak, consumer demand is soft, and trade uncertainty spooked markets—together, pushing prices down sharply, though the long-term outlook remains cautious.
Would you like a deeper dive into futures pricing, health trends in juice, or comparisons with other beverages?https://t.co/DbZ3zAsItI