.jpeg)
Here’s a rewritten version of the article with a refreshed tone and smoother flow while keeping the original details intact:
Justin Bieber Set to Drop Seventh Studio Album This Friday — Featuring Gunna, Sexyy Red & Cash Cobain (Exclusive)
By Shirley Halperin & Ethan Millman | July 10, 2025 – 11:13 AM PT
Justin Bieber is gearing up for a major return to music. According to exclusive sources confirmed by The Hollywood Reporter, his long-awaited seventh studio album is set for release this Friday, July 11, through Def Jam.
Neither Bieber’s team nor Def Jam have officially commented, but the signs are loud and clear. It’s been four years since the pop star’s last album, Justice (2021), and anticipation has been building steadily over the past few months.
Back in April, Bieber took a trip to Iceland to finalize the album, sources say. The icy escape provided a serene backdrop for jam sessions and collaborations, giving Bieber space to creatively recharge and finish the project.
Adding fuel to the speculation, a billboard featuring Bieber and the word “Swag” has recently gone up in ReykjavÃk and Los Angeles. While it’s unclear if Swag is the official album title, the image has gone viral, generating even more buzz ahead of the release.
Bieber has also dropped several cryptic Instagram posts, including behind-the-scenes studio content and what appears to be a final tracklist. One post from June 30 even shows a completed mix in ProTools, hinting that the album is ready to go.
According to insiders, the album will feature high-profile collaborations with Gunna, Sexyy Red, and Cash Cobain. Bieber has been openly supportive of all three on social media. Additional contributors include U.K. rising star Sekou, producer Dylan Wiggins (best known for work with Kali Uchis and The Weeknd), and a mix of lesser-known talents discovered by Bieber through social media outreach.
Bieber reportedly hosted numerous jam sessions at his Los Angeles home while crafting the album. Regulars at these gatherings included longtime DJ Tay James, musical director HARV, SZA collaborator Carter Lang, and Australian artist Eddie Benjamin.
This album marks a new chapter for Bieber, who’s experienced major life changes since his last project. In 2024, he welcomed his first child with wife Hailey Bieber. Professionally, he split from longtime manager Scooter Braun in 2023 — a major shift following years of close collaboration. Earlier this month, Braun stepped down as CEO of Hybe America.
Bieber and Braun also resolved lingering financial matters tied to the canceled Justice tour in 2022. Bieber had received a $40 million advance from AEG but failed to complete the tour, leaving him with more than $20 million in debt. Braun reportedly covered the amount through a loan, and the two remained partners in other ventures, including a record label and film projects.
Braun also played a role in Bieber’s landmark $200 million catalog deal with Hipgnosis Songs (now Recognition Music), which is believed to be one of the largest ever for an artist under 30. Meanwhile, Hailey Bieber made her own business move recently, selling her Rhode Beauty line to e.l.f. Beauty for $1 billion — a company in which Braun was an early investor.
With the album now just days away, the Bieber comeback is officially on. Whether it’s called Swag or something else, fans are ready for a new era.
Let me know if you'd like a shorter press release version or social media caption for this news!https://www.profitableratecpm.com/edavkknh?key=decef1be400ac5c458c0dfe0dd7b9658